JIVR: Media Relations and Influencer Marketing

Satisfied customers often come back to us – this was also the case with the JIVR brand. The company returned to the market in a big way and once again provided us with communication activities regarding its products.

 

A few words about the Client

JIVR is a manufacturer of foldable, smart scooters and electric bikes that allow you to move comfortably on city routes. JIVR vehicles combine high ergonomics and eye-catching design. In addition to exceptional comfort, the equipment allows you to use industry-leading solutions that increase safety.

All JIVR brand products are designed in a research and development center located in Poland, in cooperation with Polish and foreign designers and engineers with experience from the largest bicycle and car brands in the world.

 

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Objectives and Challenges of the Project

The main goal of our activities was to inform about the history of the brand, as well as about the uniqueness of its products. Important information was also that the electric vehicles are to go to ten foreign markets, and the owners of the company plan to raise PLN 20 million for expansion.

We wanted to reach as many media and potential users as possible, which is why we created personalized messages for various editorial offices. We also enriched the materials with interesting data on electromobility and the popularity of mobility equipment in cities. In addition, we offered client participation in interesting industry events, and we also established cooperation in the field of Influencer Marketing.

 

JIVR

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Implementation of the Project

In the JIVR communication, we focused on matching the content to the recipients, offering editors exclusive materials and the possibility of testing products by journalists and influencers. Materials created for the media met with positive interest from the editorial offices, which we cared about the most – publications about the project appeared on several portals.

We also organized a customer presentation during an event hosted by the Electric Vehicles Center in Wrocław – this event was dedicated to both private individuals who want to learn about and experience electromobility, as well as companies that provide modern mobility to employees.

We also established cooperation with Piotr Ciechanowicz from the TechnoLog YouTube channel. The influencer tested JIVR Scooter Plus and prepared several videos about his impressions of using the product.

 

 

 

Effects of our activities

In just a month of cooperation with the JIVR brand, we generated over a dozen publications – both in national and industry media. The materials have been published in Rzeczpospolita, on the Eco-drive, Mam Startup and Polish Radio portals. Videos on Piotr Ciechanowicz’s YouTube channel (over 45,000 subscribers) were watched by a total of over 2,600 people.

 

JIVR

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JIVR

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