During our collaboration with the Fintech Poland Foundation, our team was tasked with executing and promoting a series of webinars focused on fintech topics. This was an exceptional collaboration as the client entrusted us with organizing and promoting events during the extraordinary times of the pandemic. The webinars centered around the latest trends and challenges in the financial sector. We aimed to create an open platform for discussion, bringing together experts, regulatory bodies, and market participants, and enabling access to valuable knowledge for anyone interested in this rapidly evolving area. It’s worth emphasizing that this was an ideal challenge for us, given that the fintech sector is one of the four main industries in which our team specializes in communication.
A few words about our client
The Fintech Poland Foundation, the initiator of the SuperVision FinTech Talks project, is a think tank focusing on the development of innovative financial services in Poland. Operating as a dialogue platform, the Foundation gathers financial institutions, startups, technology companies, and the public sector (regulatory bodies and supervisory authorities). Our client also closely collaborates with the Department of Financial Innovation (FinTech) of the Polish Financial Supervision Authority (UKNF). The SuperVision FinTech Talks project aimed to stimulate the fintech sector’s development through an open dialogue between supervisory authorities and market participants.
Project Objectives and Challenges
The SuperVision FinTech Talks project aims to focus attention on the most current and strategic issues concerning the fintech sector, especially in regulatory, technological, and business areas. Its goal was to provide market participants with a new perspective on the operations and methodologies of supervisory bodies. The project also aimed to present UKNF’s position on key sector development issues and propose solutions facilitating the operations of fintech companies.
A challenge of the project was to ensure an open space for the free exchange of thoughts and experiences between supervisory authorities and market participants, allowing for an analysis of the sector’s real needs and challenges in the current, difficult, and unpredictable post-pandemic reality.
Our team executed a series of hybrid SuperVision FinTech Talks webinars, conducted in the form of panel discussions. Organizing the events was challenging as the webinars took place during the COVID-19 pandemic. Thus, our team opted for a hybrid format, where speakers met in person in a studio, while the event was streamed online. This approach aimed to safeguard the health of speakers and event participants. For promotion, our agency utilized the client’s social media channels and contact databases, sending specially crafted mailings to promote the events. Press releases were also written and published in industry media and on the Foundation’s website.
Our team was responsible for comprehensive event organization, including:
- Event organization
- Determining webinar topics appealing to potential participants
- Preparation of promotional materials
- Developing communication on the client’s social media platforms
- Creating dedicated mailings inviting people to the event
- Lead generation activities
- Collaboration with the Fintech Poland Foundation team
- Liaising with subcontractors
- Contacting speakers and training them for public speaking
- Post-event promotion in the media: preparing and disseminating press information to industry media.
The webinars covered four different topics, inviting experts for presentations and mainly leading discussions. Access to the events was unrestricted, allowing anyone interested to follow the meetings and gain in-depth knowledge about the Polish fintech sector from respected industry experts. Some sample topics discussed during the events included: “Operation of the open banking market,” “Business and regulatory requirements,” “Crypto-assets,” and “Issues regarding access to bank accounts for payment service providers.”
Results of the Actions
Thanks to carefully planned webinars, the SuperVision FinTech Talks project provided a platform for an open dialogue between supervisory authorities and market participants, enabling the exchange of thoughts, experiences, and analysis of industry needs. The online event accessibility facilitated participation for all interested parties, fostering an atmosphere of trust and understanding between UKNF and fintech market participants. The project carried out by our team contributed to supporting industry development and engaging in significant discussions about the sector’s future. In total, four webinars were conducted, each attracting dozens of participants. Industry media also covered the event.