Acquiring an American client allowed us to broaden and develop relations with the media in the United States, Great Britain, and many other editorial offices outside the domestic Polish market.
The target was primarily the crypto, space, start-up, and technology industries – as it turned out, this was a rather hermetic environment, which was an exciting challenge for us.
A few words about the Client
Copernic Space is a platform to source, access, and manages all your space assets in one place, from cargo space to venture tokens. By enabling access to space assets and blockchain ventures, Copernic Space unlocks the benefits of the space economy in the mass market and allows space ventures to commercialize assets more effectively and obtain financing.
Objectives and Challenges of the Project
The main goal of our activities was to inform about the innovative and interesting ideas offered by Copernic Space. Having your own piece of space sounds extremely tempting! In communication with the media, we often used the slogan “To the Moon”, characteristic of this industry.
We wanted Copernic Space to be recognizable all over the world. We started with a traditional solution, like sending press releases about the topic of acquiring a group of investors or joining the group of advisers to the former director of the Space Trade Office at the US Department of Commerce.
Implementation of the Project
In communication for this client, we focused on the appropriate adjustment of the content to the recipients, offering the editorial staff exclusive materials and the possibility of organizing a video meeting with the company’s CEO – Grant Blaisdell.
Thanks to this, in addition to the publication of the material sent to the media, we received, among others a proposal to provide an expert commentary on investing in the metaverse, which was published in the British portal Startups Magazine.
Our news appeared in large foreign titles such as Grit Daily, Space News, Bitcoin Insider, The Blockchain Examiner, News Explorer, 24hTech, or TechStartups.com. The success of this mission was also related to building relationships with journalists through the LinkedIn platform.
Activities in the Polish Market
Due to the Polish roots of the founders of Copernic Space, we conducted our activities in two ways – also on the Polish market. We obtained publications in important media, such as My Company Polska, WNP or Comparic.pl. The company which decided to prepare unique content was MamStartup.pl – they invited our client to record a podcast about their space activities.
Appropriate selection of techniques, good relations with Polish editorial offices, and the use of the know-how developed by the agency also turned into a 7-minute interview with Grant at Business Insider after the conference of the European Economic Congress in Katowice.
At this event, one of the speakers was Eva Blaisdell, co-founder of Copernic Space, who talked about the NFT market and investing in unique digital objects from the point of view of the space market.
Effects of our activities
In just 1.5 months, we generated over 50 publications in traditional media and on online platforms around the world. Our activities reached almost 2 million people! We are glad that the Web3.0 and cryptocurrency industry is growing dynamically, and we are growing along with it.