“The single biggest problem in communication is the illusion that it has taken place”. Hard not to agree with that, right? How many times have we caught ourselves having no idea what’s going on, even though during team meetings everything seemed so clear? How many times has what we thought was right been different from the thing we were actually supposed to do?
Communication is key to any development. This is so, not only within a group of people but also when it comes to customer–company relations. To the clients, institutions that pay attention to efficient and coherent communication appear trustworthy and likable. This, in turn, results in financial performance improvements. Isn’t that what business development is all about? That is why a communication workshop should be the first stage of the brand image-building process.
Communication workshop – what is it about?
In Come Creations Group, a key element of cooperating with a client is to conduct a creativity workshop. The goal is to develop a communication strategy that is efficient, consistent, understandable, and powerful. Usually, the workshop can be led offline (2 days, 4 hours per day) or online (1 day, 8 hours).
You might ask what is company communication then? Basically, it’s everything a firm informs its customers about, and by any means. No matter if it’s ads, social media, interviews in magazines, it’s all a way to express a company’s services, values, aims, etc. It might seem easy to plan such things. But, considering all the goals one wants to achieve, it can get puzzling and hard to manage without help. This is when a company should hire professionals, AKA us.
Communication workshop – what’s the reason behind it?
A communication workshop is a very useful tool. The main goal is to raise people’s awareness of the brand – its products, its services, even its logo can be good enough sometimes. The workshop is a meaningful step in organizing communication and designing a communication strategy in the company. That’s why it should, in our belief, take place at the very beginning of the cooperation.
During the workshop we talk about:
- the brand’s personality, its mission, vision, and goals
- efforts the brand has taken so far
- activity of competitors
- specific ideas for communication (taking into account timing and personas)
- biggest communication challenges
- who, when, and how to talk about the brand
Personal branding of a company’s employees is also just as important as the topics mentioned above. Whatever they post can affect the firm as well. Conducting the communication workshop is crucial for ongoing cooperation between CCG and a company. It’s also essential for planning months ahead. During the meeting, we discuss the best actions a firm can take and make recommendations based on received data and our experience.
Growing interest and loyalty to the brand
A fundamental topic discussed during a communication workshop is growing interest in a company’s services or products and increasing loyalty to the brand. Finding a way to draw potential clients’ attention to what the firm is producing or providing is one of the biggest challenges nowadays. We all know that the more attention a company receives, the more clients it has, and the better it operates.
So how can you grow that popularity? You should think about it at the start. To show yourself as a good company you need good communication from the outset. That communication should be coherent, loud, and clear. Customers won’t bother with an enterprise that provides blurred information about itself all over the internet (or any other media).
And after the workshop?
We need a while to let all the data sink in and think about the strategy. Afterward, we prepare a presentation filled with the workshop summary, ideas, actions discussed in the meeting. Then we send it to the client and … we get the ball rolling 😉
There are multiple reasons to take part in the communication workshop. The presentation made by CCG is the foundation for cooperation. It consists of brand analysis, goals, ideas, and possible company actions. The only thing left to do is to bring that presentation to life, and if everything goes according to the plan, wait for the effects. The communication workshop helps to establish what a firm truly needs and how to make it happen. Thanks to teamwork and good communication one can achieve way more than expected.